Featuring Jennifer Peters on Women Leaders on the Move
What happens when you realize the path you thought you were meant to take… isn’t actually your destination?
For Jennifer Peters, that realization opened the door to the most fulfilling chapter of her career.
In the latest episode of Women Leaders on the Move, host Natalie Benamou sits down with longtime friend and colleague Jennifer Peters, a life sciences marketing leader, entrepreneur, and passionate advocate for rare disease communities. Together, they explore the unexpected power of nonlinear paths—and how reinvention can lead to extraordinary outcomes.
Jennifer’s journey spans decades of leadership in pharma and biotech marketing, from her early days at a medical advertising agency to launching a successful strategy firm during the 2008 financial crisis. She now brings her deep industry expertise to a new chapter in biotech, driven not by titles, but by purpose.
Natalie and Jennifer first met through the Healthcare Businesswomen’s Association (HBA), where they served together on the board and collaborated on leadership initiatives. Their connection—built on mutual respect, professional alignment, and years of working together—has grown into a meaningful friendship.
This conversation is filled with wisdom, laughter, and lessons for anyone facing a pivot, whether it’s by choice or circumstance.
"I didn’t start my business because I had it all figured out. I started because I believed in helping others and knew I could solve problems. It was never about perfection—it was always about progress." – Jennifer Peters
Another powerful takeaway from Jennifer:
"There’s always a silver lining—even when things don’t go as planned. I’ve learned to find the meaning in the mess, and that’s made all the difference."
📚 Coming Soon: Power of Next – Bold Moves by Design
Jennifer’s story is one of many featured in the upcoming anthology Power of Next, launching August 5th from Hunter Street Press and Amplifi Women who did the marketing.
This book was inspired by HerCsuite® NEXT Career, this book brings together stories of transformation, resilience, and the courage to take the next leap especially for women over 50 who are not done yet.
Sign up to recieve a notification on launch day!
📅 August 5 – E-book launch day (just $0.99 for one day only)
The podcast episode is sponsored by our upcoming 5 week course Design Your Portfolio Career launching August 27th.
Special thanks to Jennifer Peters for being a featured guest on the podcast, a valued member of HerCsuite® NEXT Career and an author in Power of What's Next: Bold Moves By Design.
About Jennifer Peters
Jennifer is an accomplished brand strategist, marketing leader and entrepreneur in the Life Sciences industry. She has held leadership positions in commercial and marketing communication organizations. Jennifer is the quintessential connector who is passionate about helping others particularly people living with rare diseases. She is an avid golfer, photographer and true crime enthusiast. Her proudest accomplishment is raising a beautiful daughter as a single mother. She lives in Chicago with her husband and beloved yellow lab Oliver.
Keep shining your light bright. The world needs you.
Connect with Natalie Benamou
Natalie Benamou is the visionary behind Women Leaders on the Move, a Top 25 Women's Leadership podcast by Feedspot. As the Founder of HerCsuite®, she advises executive women and the companies they lead. Women leaders land board roles, discover portfolio careers, and build businesses in the second half of their professional lives.
Work 1-2-1 with Natalie as a strategic advisor or fractional chief growth officer.
Natalie also serves as President of HER HEALTHX, a nonprofit focused on improving health outcomes for women.
