What happens when your leadership team not only reflects your customer but also brings different ways of thinking to the table? Amanda Clark, CEO of WellBiz Brands, shares with host Natalie Benamou how the “right mix” in leadership drives innovation, fuels growth, and creates thriving brand communities. From franchising to boardrooms, Amanda offers real-world insights into intentional hiring, building women-led teams, and creating space for leaders to bring their authentic perspectives.
In this episode of Women Leaders on the Move, host Natalie Benamou takes listeners inside Amanda’s leadership journey from early career moves with a focus on landing in the c-suite and becoming a CEO. Along the way, Amanda shares how she’s built teams that had balance with women leaders, served on a corporate board, works with board directors and leads one of the nation’s largest beauty and wellness franchise companies.
Inside Amanda Clark’s Leadership Journey to CEO
Amanda’s path wasn’t accidental. She set her sights on becoming a CEO, intentionally building the skills, relationships, and credibility to get there. Now, as CEO of WellBiz Brands, she leads a portfolio of brands shaping both company culture and customer experience.
Her approach centers on two key principles:
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Leadership teams should reflect the customer. Leaders who understand and mirror their customer base make more informed, empathetic decisions.
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Different perspectives spark innovation. A mix of experiences and thinking styles helps anticipate challenges, seize opportunities, and keep a company ahead of the curve.
Leadership Insights for C-suite Executives and Board Directors
1. Hire with Intention
Amanda stresses the importance of persistence and intentionality when filling executive roles. The right hire strengthens the leadership mix and elevates the entire team.
2. Leverage Franchising as a Path to Leadership
For women leaders seeking entrepreneurship with support, franchising offers built-in systems, training, and brand recognition — lowering risk while providing room to lead.
3. Champion Women in the C-suite and Boardroom
Amanda’s work with board directors and executives is rooted in creating more pathways for women to hold decision-making power, shaping the future of leadership.
Action Step for Senior Leaders
If you’re exploring entrepreneurship, start by identifying a business model that aligns with your expertise and passion. Assess opportunities like franchising that provide built-in systems, training, and brand recognition to reduce risk while allowing you to lead and innovate in your own way.
Keep shining your light bright. The World needs You!
About Amanda Clark
Amanda Clark, CEO of WellBiz Brands, is a dynamic leader in the beauty and wellness industry. With a passion for empowering women and fostering business growth, Amanda brings a visionary approach to franchising, entrepreneurship, and board leadership. She is committed to creating opportunities for women to lead and shaping what’s next in business.
Connect with Natalie Benamou
Natalie Benamou is the visionary behind Women Leaders on the Move, a Top 25 Women’s Leadership podcast by Feedspot. As the Founder of HerCsuite®, she leads a powerful leadership network for women navigating board service, portfolio careers, and entrepreneurship—especially in the second half of their professional lives. Work 1:1 with Natalie as a strategic advisor or fractional Chief Growth Officer.
Natalie also serves as President of HER HEALTHX, a nonprofit revolutionizing the way women experience healthcare.
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