Leading with Purpose: Transform Your Business into A Force For Good with Coco Sellman

by | Feb 5, 2025 | Entrepreneurship, Leadership, Leadership Program

What does it take to build a business that thrives while also making a positive impact? 

In this episode of Women Leaders on the Move, host Natalie Benamou sits down with Coco Sellman, Founder and CEO of A Force For Good, entrepreneur, author, and advocate for purpose-driven businesses. They dive into the strategies that help leaders create sustainable, value-driven companies while navigating challenges like growth, mergers, and leadership transitions.

Coco shares her personal journey of building and selling companies, how she developed her business plan framework in her new book 'A Force For Good' and why having a clear purpose is essential for long-term success.

Why Purpose-Driven Businesses Thrive

Successful companies don’t just focus on profits—they prioritize impact, leadership, and long-term value. Coco highlights why defining your company’s purpose is essential for making strategic decisions, maintaining resilience, and fostering sustainable growth.

Key Takeaways from the Episode:

✅ Define Your Purpose to Drive Success
A clear purpose provides a foundation for decision-making, ensuring alignment in strategy, leadership, and culture.

✅ Build a Company That Thrives Through Change
Sustainable businesses establish strong systems, leadership structures, and cultures that adapt to growth and transitions.

✅ The Power of Leadership Rituals
Regular check-ins, intentional meetings, and structured goal-setting keep teams aligned and motivated.

✅ Plan for a Strategic Exit
Every business owner should have an exit strategy in mind. Preparing for leadership transitions and financial security ensures long-term stability.

✅ Scale with Impact
Blending profit with purpose leads to meaningful success. Purpose-driven businesses not only generate revenue but also create lasting positive change.

Ready to Lead with Purpose and Make an Impact?

Join HerCsuite® and connect with inspiring leaders like Coco Sellman who are transforming businesses into forces for good. Gain exclusive access to insights, mentorship, and networking opportunities designed for women executives, entrepreneurs, and board directors.

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Thank you Coco for being a guest and valued member of HerCsuite®.

 About Coco Sellman

With over 25 years of entrepreneurial experience, Coco Sellman is a powerhouse in purpose-driven business leadership. As the Founder & CEO of A Force For Good, she helps women founders achieve exponential growth while staying true to their mission. She successfully built and sold Allumé Home Care, and her book, A Force For Good, provides a strategic roadmap for scaling transformative businesses.

👉 Connect with Coco:

This podcast is sponsored by HerCsuite® and Women On the Move. Connect with amazing guests from the show. Monthly office hours with experts will leave you ready to advance in all areas of your life and career. Join us.

Connect with Host Natalie Benamou, Founder HerCsuite®

Natalie is the host of "Women Leaders on the Move'' and the Founder of HerCsuite®, a powerful women's network with mastermind memberships and Women on the Move membership connecting listeners with guests of this show. She is dedicated to making it easier for women to achieve success in all aspects of their lives. Natalie is also the Founder and President of HER HEALTHX, a nonprofit focused on improving health outcomes for women.

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