An Inside Look at Startup Funding with Tara Spalding

Are you looking for Funding strategies? Tara Spalding is the Managing Director of BoomStartup Accelerator and has helped over 40 different startups to help them with their go to market strategy as well as funding when appropriate. BoomStartup is a global mentorship driven angel stage growth and investment program for startups. Tara is a serial entrepreneur where she got her startup in the software industry from Silicon Valley. She has been a guiding light for HerPower2, Inc., learning about creating funding opportunities and building pitch decks, and so much more.


Listen to this interview with host Natalie Benamou and Tara Spalding as they discuss, “An Inside Look at Startup Funding”.


5 Tips Founders Need to Know:

1. Viability and the preparation of creating a sustainable business.

2. Entity formation.

3. Investment planning.

4. How to do you attain capital?

5. Post close activities such as cap table changes


Strategies for Pitch Competitions:

>> Give background around the product and why it is important.

>> Explain the current market and who is buying this and how they are buying it.

>> Understand why they are buying it and how profitable it is.

>> Research the competitive market and leverage what differentiates you from existing solutions that are on the market now.

>> Know how your numbers are converting.


“I love the phrase that we’re betting on the jockey and not the horse.  The person we are betting on, is this person going to be able to lead in unexpected and unknown situations. And that can absolutely come out in their ability to communicate as well as persuade the audience into what they’re doing.” -Tara Spalding


More info on Boom StartUp and @Boomstartup on Twitter.


Thank you Tara Spalding, for being on the show and shoutout to Judy Robinett for connecting us! 


Natalie Benamou is the Founder of HerCsuite™, transforming the way organizations retain and advance women in every career phase.  HerCsuite™ Solutions include: All-In-One Platform and app- Corporate Portal for Employee Resource Groups and Women’s Organizations, Networking, Programs, Mastermind Advisory Circles and Group Mentoring with Coaches. Visit HerCsuite™ and schedule a demo to see how companies like Coupa and Terumo BCT use the platform for their ERGs and Mentoring Women. Have a question? Reach out to Natalie at HerCsuite™ or send a text to 224-209-6424.


LinkedIn: Natalie Benamou | HerCsuite™ | HerPower2 Lead


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Natalie Benamou
Founder, CEO 
Herpower2 Lead | HerCsuite™ Platform | HerCsuite™ Radio Podcast Host 

Natalie founded Herpower2 Lead to create products that empower women to make lasting impacts today and into the future. She takes a ‘serve first’ approach to life and has applied this principle throughout her career, serving in leadership positions in business as well as non-profit organizations.

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