Engagement = 3 Seconds

How do you capture someone's attention in just three seconds? Join host Natalie Benamou as she talks with Sheila Rondeau, the visionary CEO of MOGXP and retired Army First Sergeant, who transitioned from military life to leading an experiential marketing agency.

Sheila shares her compelling journey and unveils her philosophy on balancing creativity with meticulous planning and rigorous analysis. Her experiences managing large-scale events, like the Charmin luxury restrooms in Times Square, offer a treasure trove of insights into creating memorable brand experiences through sensory immersion and genuine engagement.

In this episode, we also uncover the evolving trends in experiential marketing, from grassroots sports to the irreplaceable value of face-to-face interactions. Sheila's role as a fractional CMO provides actionable insights for small and medium-sized businesses looking to make their mark in a crowded marketplace. Whether it's the importance of a warm, inviting personality in event staffing or the power of speaking with consumers rather than at them, Sheila's wisdom is both inspiring and practical. 

Dive into an episode packed with heartfelt stories, innovative strategies, and the essence of true consumer engagement.

3 Ways to Increase Engagement:

Capture Attention Quickly: Ensure your brand makes a strong initial impact within the first three seconds to grab consumer attention.

Use Engaging Staff: Employ warm, engaging staff who can connect with customers on a personal level to significantly enhance consumer engagement.

Create Community-Centric Events: Look for inspiration from grassroots and community-centric events like flag football and pickleball to foster a sense of fun and engagement.

Favorite Quotes

“You literally only have three seconds. Use it wisely. Put your best foot forward, put a smile on your face, and share it in your voice.”

-Sheila Rondeau

“Face-to-face changes habits more than anything. People still want to know the people they do business with, and nothing does that like being face-to-face.”

– Sheila Rondeau

Thank you Sheila for being a featured guest today!