EPISODE 131 | SEPTEMBER 27, 2023
How can we support mothers at work and as consumers? This week on HerCsuite® Radio, Katherine Wintsch, Founder and CEO of the Mom Complex and author of the transformative book ‘Slay Like a Mother’ shares how she realized that companies weren’t understanding the true needs of their consumers after she became a mom.
She shares her journey as an entrepreneur sparked by motherhood and how her company, The Mom Complex, is helping companies better understand and serve their female customers. We discuss all the many facets of working mothers and how her workshop Slay Like a Mother is well attended by men and women.
Katherine Wintsch's inspiring journey of transforming her struggles as a working mother into a thriving business that's reshaping how companies view and cater to their female customers.
1. Understand your worth: Katherine reminds us of the importance of believing in ourselves and standing up for our rights in the workplace.
2. Challenge the status quo: Don't accept outdated forms of research that fail to capture the true needs of women and mothers as consumers. Push for more accurate and comprehensive research methods to better serve consumers.
3. Support Mothers: “If you're a manager of a woman or mother and she's going out on maternity leave, provide documentation to help her with the transition when she leaves and when she comes back.” – Katherine Wintsch
“I am seeing companies bring in speakers and authors like myself to try and empower the women that work for them. And the metaphor that I use in my book Slay Like a Mother, is about slaying this dragon of self-doubt that women have deeply inside of them.” – Katherine Wintsch
“We need more women in leadership positions because they lead differently. They are very nurturing when they lead, and I think that's going to be where we're going to see more change.” – Katherine Wintsch
“I think women are still finding their voice there. When they attend a Slay Like a Mother workshop, they feel empowered in the moment and they decide ‘I'm going to stand up for myself, I'm going to ask for additional help’.” – Katherine Wintsch
From breaking down barriers in the workplace to slaying the dragon of self-doubt, this episode is a powerful call to action for women and men to work together for better outcomes.
Thank you, Katherine Wintsch, for the important work you are doing for mothers and women, and for being a guest today on HerCsuite® Radio! This podcast episode is sponsored by HerCsuite® Leadership Programs.
Thank YOU for spending your time with us today. If you found this episode helpful we would be so grateful if you would rate and review and share it with a friend or colleague today.
Keep shining your light bright. The world needs you!
Katherine Wintsch is the founder and CEO of The Mom Complex where she helps some of the largest companies in the world such as Walmart, Johnson & Johnson, Pinterest, and Chobani develop better products and services for mothers.
She is also the author of the popular book Slay Like a Mother – which Parade magazine recently named one of the “top 10 life-changing self-help books of the year.”
Katherine’s sought-after research on women and mothers has been featured by The Today Show, The New York Times, The Wall Street Journal, and Working Mother magazine.
But don’t let all the accolades fool you. She’s also been through years of therapy, decades of self-doubt, and more than her fair share of tequila. Thankfully, she tamed her “dragon of self-doubt” and now she’s helping other women do the same.
Welcome! I'm Your Host,
Natalie Benamou, Founder, HerCsuite™ Women's Growth Network.
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